Wynn Magazine - Las Vegas
Issue link: http://digital.greengale.com/i/81170
says Scheufele. "Everything was rather classic and not particularly innovative, and Chopard brought a breath of fresh air and freedom to this slightly stuffy world." The company's rich heritage in the field of precision watchmaking continues under the aegis of Karl-Friedrich Scheufele, Caroline's brother and co-president. Over the years, the brand has launched several groundbreaking timepieces, 1997's LUC 1860 being the classic example. Like all iconic watch designs, its technology has been optimized and its aesthetic features have been riffed on in subsequent LUC introductions. The LUC Lunar One model, refurbished for fall, "is one that I'm personally excited about," says Hruschka. The defining characteristics—a perpetual calendar and a star-spangled display that tracks the phases of the moon— remain but are now handsomely presented within a curvaceous 18k rose-gold case offset by polished- and brushed-satin lugs, while gold, 1960s-style Roman numeral appliqués accent the luminous silver-tone dial. The timepiece will be attractive to watch collectors and connoisseurs, but it's also perfect for anyone who is "ruled by the moon" in matters of love, business, or creativity. Chopard would have remained a predominantly watch-only brand were it not for Caroline's influence—that is, her passion for rare and beautiful gemstones, her spot-on instincts, and an unfettered design sensibility that's alternately exuberant and whimsical, or incomparably regal and opu- lent. The latter description is beautifully illustrated by the more than 114 carats' worth of diamonds that Penélope Cruz memorably wore to the 2012 Oscars, including a necklace of graduated pear-shaped diamonds. Several pieces in the 2012 Red Carpet Collection capture the revi- talized, fashion-forward image that has become so dear to Chopard's purview, including the Apple ring, which is fashioned with luscious green tsavorites. "It's a personal favorite of mine," says Caroline. "It's an Caroline Scheufele Frog necklace (price upon request) from the Chopard Animal World collection Penélope Cruz in a diamond Chopard necklace at the 2012 Academy Awards WYNN 69