Wynn Magazine - Las Vegas
Issue link: http://digital.greengale.com/i/81170
DESIGN SPOTLIGHT But it's the shop-in-shop concept that is a visionary step into the future for watch retail- ing. There has never been an inventory in Las Vegas that embodies the ideals of European watch craftsmanship and aesthetics more than the collections that comprise Wynn & Company Watches. Such an auspicious occasion required a special presentation. It also required an unprecedented joint venture. Panerai and Vacheron Constantin fall under the umbrella of luxury goods giant Richemont, while Breguet and Blancpain are part of The Swatch Group, and Patek Philippe has been owned by the Stern family since 1932. Each brand maintains a distinct identity mani- fested in the millwork, furniture, and signage at its boutiques and retail affiliates around the world. The shop-in-shop areas had to be instantly identifiable to faithful collectors, and yet blend together in a way that made sense. "They want to make sure the space is com- fortable, secure, and as identifiable with the brand as if the customers were traveling in Switzerland, Paris, or Hong Kong," says Ryan of the manufacturers' intentions. Creating harmony in the space fell to Wynn Design & Development and its executive vice president of design, Roger Thomas. A creamy palette reflected in the carpeting and wall cov- erings was used to segue between brands. "I think Roger, with this particular location, was really focused on matching up the color palettes of all the different brands so it worked with our color palette," says Woodrow. "Ultimately, any design of a new store is approved by Steve Wynn, so it is a lengthy process. We started about a year ago with each brand submit- ting what its shop-in-shop concept would be. By April we had signed off on everything and started the wheels rolling." The shop-in-shop areas had to be instantly identifiable to collectors, yet blend together in a way that made sense. Panerai's shop-in- shop at Wynn & Company Watches 64 WYNN