Wynn Las Vegas Magazine by MODERN LUXURY

Wynn - 2012 - Issue 2 - Fall

Wynn Magazine - Las Vegas

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STEVE WYNN If you're visualizing a bit of a showman air in this practice, then you've begun to understand a little more about Steve Wynn, who sees his role beyond that of hotelier or casino owner. "I'm Mike Todd, the creator of spectacle," he says with a smile, referencing the legendary Hollywood producer best known for 1956's Academy Award–winning Around the World in 80 Days (and only slightly less known for being Elizabeth Taylor's third husband). "But it's not just about talking up ideas; you have to deliver, and you have to keep it exciting. This place was designed to offer a series of enriched, deeper, emotional experiences, but we've also got to keep it fresh and new. If a guest says, 'One of the great things about Wynn is that they always have something new and better and more fun,' then I'll think we've done pretty well." A telling moment arises while Wynn discusses this idea, as you notice the watch that peeks from beneath the cuff of his jacket, one he had custom-made by a favorite tailor in Los Angeles: The watch is a Rolex Presidential, its light-blue face perfectly offset by a gleaming platinum case and band. Wynn owns several status timepieces and maintains an undeniable appreciation for their craft and artistry, but this is the watch you see most often on him. It's therefore no accident that Rolex is inte- gral to the "new and better and more fun" elements you'll see throughout Wynn and Encore this fall, as that boutique will almost double in size to become what Hedy Woodrow, Wynn's vice president of retail, calls "the brand's premiere flagship store in North America." In addition to increasing the selling space and selection, Rolex will showcase a rotating "It's not just about talking up ideas; you have to deliver, and you have to keep it exciting." —steve wynn exhibit of vintage and collectors' timepieces as part of a museum gallery planned for the boutique. "For the watch aficionado, it will be a very special experience," Woodrow says. Indeed, those who are passionate about status timepieces should thrill to the notion that the changes at Rolex are part of a three-pronged effort to evolve Wynn and Encore into one of the world's premiere watch desti- nations. Directly across from Rolex, look for Wynn & Company to debut its shop-in-shop concept in mid-September, featuring in-depth offer- ings from a quintet of A-listers: Breguet, Blancpain, Panerai, Vacheron Constantin, and Patek Philippe; over at Encore, meanwhile, look for Piaget and IWC to be added to the mix in November. Fold this effort into a retail landscape that already boasts a stratospheric roster of designer labels—a pair of Chanel boutiques, Dior and Dior Homme, Louis Vuitton, Hermès, Manolo Blahnik, Alexander McQueen, Brioni, Loro Piana, and the newly opened Chloé—as well as fine jewelry from the likes of Graff, Cartier, and the recently opened Chopard, and the result is an unparal- leled lineup that, not surprisingly, Woodrow calls "the best of the best." clockwise from top left: Wynn's Rolex boutique, which this fall becomes the brand's premier flagship in the US; a design detail at Encore's XS; Wynn's distinctive retail Esplanade; Graff's elegant storefront; Louis Vuitton's modernist storefront; Threaders: Topaz and Lapis (2001) by Frank Owen, in the North Promenade near Terrace Point Café'; at Wynn's south entrance, a shoe sculpture by the late Stephan Weiss 22 WYNN

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