Wynn Magazine - Las Vegas
Issue link: http://digital.greengale.com/i/81170
JEWELRY The Chopard boutique at Wynn A dazzling selection of watches and jewels has been curated with Wynn's clientele in mind. Apple ring featuring green tsavorites (price upon request), from Chopard's 2012 Red Carpet Collection celebrated New York-based architect Thierry W. Despont, who installed the Decorative Arts Galleries at the new J. Paul Getty Museum in Los Angeles and worked on the centennial restoration of the Statue of Liberty, the store's interior is the vision of Caroline Scheufele, Chopard's co-pres- ident and artistic director. Specifically, it takes inspiration from the living room in her sprawling villa on Lake Geneva, a space she describes as warm, traditional, and cozy; however, upon stepping inside the Chopard boutique, visitors feel that they have entered an acutely luxurious, sophis- ticated dimension. Thoughtfully chosen details, such as sparkling crystal chandeliers, blonde-wood flooring and cabinetry, sumptuous velvet uphol- stery, and tasseled drapery cordoning off a private viewing area, create a grand backdrop for the main attraction: a dazzling selection of watches and jewels that have been curated with the Wynn clientele's tastes—not to mention the vibrant, ebullient atmosphere of Las Vegas itself—in mind. Founded in 1860 by Louis-Ulysse Chopard and later acquired by the Scheufele family in 1963, "the company has a long and deep history of heritage, tradition, quality, creativity, and innovation," says Marc Hruschka, Chopard's US president and CEO. "Every piece is handcrafted in-house by gifted artisans, whether it's a rare timepiece made at our Manufacture in Fleurier or an intricate piece of high jewelry crafted at the atelier in Geneva." Scheufele has been designing for the brand since she was a teenager, starting with a clown pendant clad in gold and complete with pointy hat, disarticulated limbs, and a round belly full of diamonds and colored stones. Her maiden contribution was a huge success and injected a dose of lev- ity, wit, and joie de vivre into the brand's aesthetic, an idea that continues to this day. "There was something lacking in the haute joaillerie market," 68 WYNN PHOTOGRAPHY BY CASHMAN PRODUCTIONS (STORE)