Vegas Magazine - Niche Media - There is a place beyond the crowds, beyond the ropes, where dreams are realized and success is celebrated. You are invited.
Issue link: http://digital.greengale.com/i/66705
you, even better faking it in las vegas ACHIEVING THE ULTIMATE VEGAS TAN HAS NOTHING TO DO WITH SOAKING UP THE SUN. by emma trotter photography by bonnie holland I n a tucked-away salon on Paradise Road, across the street from Hard Rock, is Bronzed, the creative hub of Vegas's thriving spray-tan industry. It's here that founder Terry Hunter, who did his first tan just eight years ago, will now often notch up 14-hour days just to keep up with demand. "I've averaged 400 new people a month since January," says Hunter, who's become the go-to guy for everyone from Holly Madison to Jenna Jameson and tans A-list celebrities such as Demi Lovato. "People hear about me on Twitter, get off the plane, and come straight to my door. Celebrities come in, get sprayed, and then go straight to the red carpet. That's how natural it looks. And then it gets darker as the night wears on." Las Vegans aren't alone in our fixation with faking it. A recent report singled out self-tanning as one of the 10 fastest-growing industries in the US 94 vegasmagazine.com (with revenue due to increase by more than 18 percent in 2012). The boom is fueled by a more sun-savvy population; we're hyper-aware of the aging effects of the sun, have just said no to sun beds (after research found that people who have spent more than 50 hours in a tanning bed are three times more likely to develop melanoma than those who've never tanned indoors), and are increasingly well-versed in the health dangers of UV rays. Still, in Vegas's body-conscious culture, being pasty poolside is a beauty faux pas: No socialite would dare step into a summer social situation (or have her picture taken at one) without a bronzy, golden glow. "Our eight- month summer means that this is the city of the year-round tan," says KLAS-TV 8 News Now This Morning anchor Dayna Roselli, who despite continued on page 96