Vegas Magazine - Niche Media - There is a place beyond the crowds, beyond the ropes, where dreams are realized and success is celebrated. You are invited.
Issue link: http://digital.greengale.com/i/66705
FROM THE PUBLISHER Celebrating spring at Central Michel Richard with Crystal and Heather Caravella Imagine a world without an iPhone, F acebook, Twitter, or The Colbert Report. The year was 2003. Cover star Brooke Burke-Charvet and my wife, Ilana, posed with me at Aria's Gold Lounge for Vegas's March issue release party. Finding Nemo and Seabiscuit were the hottest movies, iTunes was just getting off the ground, Arnold Schwarzenegger was sworn in as California's governor, Roy Horn was mauled by his beloved white tiger, the "What happens in Vegas, stays in Vegas" campaign debuted, the Fashion Show mall's $1 billion expansion including "The Cloud" was finally wrapping up, Mandalay Bay's THEhotel opened and Las Vegas enjoyed a yearly visitor volume of an estimated 35 million people. The time couldn't have been better to launch something called Vegas magazine. So… on Thursday, June 26, 2003, we gave birth to this magazine to inspire, celebrate, captivate, and tout the very essence of the modern luxury landscape known as Las Vegas. I vividly recall flying to New York and walking up and down Madison and Fifth Avenues promoting my new baby to prospective luxury brands, some of which already had a retail presence here, some of which were contemplating having a retail Follow me on Twitter at @josefvann and on vegasmagazine.com. ABOVE: Fendi North America president Stacy Van Praagh showed me the iconic brand's expanded second store inside The Forum Shops at Caesars. LEFT: Mary Giuliano, general manager of Vdara at CityCenter, and I dined at Julian Serrano. presence here, and some of which were disgusted by the mere mention of the words "Las" and "Vegas." Even though reception of our concept was mostly warm, it wasn't until the flight home that it all came into context. When my fellow airplane passengers who were tourists caught their very first glimpses of Las Vegas's infamous Strip, the noise level and chatter increased into a frenzy. These tourists could feel Las Vegas. On this, our ninth anniversary, I truly believe that we've done a very sound job of offering our readers something inspirational and unique. At Vegas magazine, we've been saying since day one that Las Vegas is a city…. and Vegas is a hormone. Here's to another nine healthy, solid, luxurious, and inspirational years of celebrating that hormone. Best, JOSEF VANN 26 VEGASMAGAZINE.COM PHOTOGRAPHY BY AL POWERS (BURKE-CHARVET, CARAVELLA)