Michigan Avenue - Niche Media - Michigan Avenue magazine is a luxury lifestyle magazine centered around Chicago’s finest people, events, fashion, health & beauty, fine dining & more!
Issue link: http://digital.greengale.com/i/198792
TIME HONORED Back in Black I n the ever-changing world of timepieces, the new black is... black. But these are not yesterday's noir watches. Contemporary watch brands are utilizing new materials and innovative processes to create stealthinspired timepieces that are far ahead of their time. It used to be that physical vapor deposition (PVD) was the only method available to coat steel watches with a black finish. Although PVD continues to be the process of choice for many brands, other companies now utilize Diamond-Like Carbon (DLC) to make their steel or titanium watches dark and daring. Essentially, PVD is a metal deposition coating continued on page 108 This Movado Museum watch ($1,295) is crafted in black PVD-finished stainless steel for both the case and bracelet. It is water-resistant to 30 meters and features a date indication. New York Jewelers, 11 N. Wabash Ave., 312-855-4999; movado.com. The minimalist Rado DiaMaster XXL Auto Chrono ($4,700) is crafted in matte black plasma high-tech ceramic via a patented process exclusive to Rado. Macy's, 111 N. State St., 312-781-1000; rado.com. This Bell & Ross BR 03-92 Phantom watch ($4,200) is crafted in bead-blasted steel with black carbon powder coating. It features a totally black watch dial made readable via a photoluminescent coating specially developed by the brand. Geneva Seal, 112 E. Oak St., 312-944-3100; bellross.com FROM LEFT: 106 STYLING BY TERRY LEWIS INSPIRED BY STEALTH AIRCRAFT AND THE HIGH-TECH SCENE, TODAY'S WATCHES HAVE CHICAGO'S WELL-HEELED MEN TELLING TIME IN VISIONARY STYLE. BY ROBERTA NAAS PHOTOGRAPHY BY JEFF CRAWFORD MICHIGANAVEMAG.COM 106-108_MA_SS_TimeHonored_Nov13.indd 106 10/21/13 9:48 AM