Boston Common - Niche Media - A side of Boston that's anything but common.
Issue link: http://digital.greengale.com/i/641736
photography by michael blanchard It takes Two The sisTers-in-law duo behind veronica beard delivers bosTon's socieTy uniform. A favorite of supermodel Gisele Bündchen and local philanthropist Ashley Bernon, Veronica Beard, a chic urban women's ready-to-wear collection courtesy of namesakes Veronica Miele Beard and Veronica Swanson Beard, is seducing Bostonians— one signature dickey-col- lared blazer at a time. The sisters-in-law Beard duo has credited Boston as one of their top-selling markets since launching the line in 2010. After all, says Miele Beard, "Boston has the perfect jacket weather." The Beards' muse is a make-believe, on-the-go woman (we presume her name is Veronica…). "She cares about having a look that combines elevated, sophisticated tailoring with comfort and versatility to take her through her every day," says Swanson Beard. In their spring collection, the designers' personal faves include a print chiffon top ("flattering for day and evening," says Miele Beard), "bullet- proof" pants ("like Spanx") and the Stretch Compact Cupro Peak Lapel blazer, whose versatility Swanson Beard praises: "You can wear it to a board meeting or a cocktail party." On March 1, devotees can enjoy an exclusive pop-up store at Cusp at Neiman Marcus (Copley Place, 617-536-3660) showcas- ing these and other color-burst spring favorites. veronicabeard.com . (Double) V for victory! Veronica Miele Beard ( far left) and Veronica Swanson Beard design their celebrated ready-to-wear line with the Boston woman in mind. bostoncommon-magazine.com 77 STYLE Must-Have