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for Brooks Brothers. "It was an opportunity to redefine the classics, to keep tradition alive in quality, but bring a new breath of style to it. For me, Brooks Brothers needed an evolution, not a revolution." That breath of style starts with the color palette. In his debut spring collection, the 35-year-old designer draws on punchy corals, mint greens, and sunny yellows (in tropical and nautical-stripe prints) inspired by the Hamptons, Nantucket, and Miami. "To me, there is a 1970s bohemian quality to those yellow, red, and blue tartans next to very floral prints," he says. It continues with the silhouettes, which are emblematic of easy dressing. "I think where our Zac Posen collection is more to-the-body, with Brooks Brothers, there's a celebration of straightfor- ward construction." Americana sportswear may not be in the vernac- ular of his own fashion house, but Posen still sources his own DNA. "I wanted to bring a sense of casualness and pop to [the collection], which helped highlight the shapes and the cuts," he says. "It's creating a collection that has pop, but is still sophisticated." A timeless combination. 75 State St., 617-428-7598; brooks brothers.com . "Brooks Brothers needed an evolution, not a revolution." —zac posen 66 bostoncommon-magazine.com photography courtesy of brooks brothers clockwise from left: A behind- the-scenes look showcases the "1970s bohemian quality" in Posen's first Brooks Brothers collection; bold accessories stood out during the debut presen- tation in New York; for Posen, the silhouettes in the collection celebrate straightforward construction. style tastemaker