Austin Way Magazine - GreenGale Publishing - There is a place beyond the crowds, beyond the ropes, where dreams are realized and success is celebrated. You are invited.
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PHOTOGRAPHY COURTESY OF SWAROVSKI (PORTRAIT); © MARK COCKSEDGE (REMAINING IMAGES) "THE WAVE CUTTING TECHNIQUE TOOK 10 YEARS TO DEVELOP, AND ONLY TWO PEOPLE IN THE WORLD ARE ABLE TO SKILLFULLY USE IT." —NADJA SWAROVSKI CRYSTAL CLEAR ATELIER SWAROV COLLABS WITH THE WORLD'S LEADING DESIGN TALENTS FOR ITS DEBUT HOME COLLECTION. BY JILL SIERACKI After the successful launches of Atelier Swarovski jewelry and accessories, Swarovski has added another beautiful branch to its more than 120-year-old empire with the debut of Atelier Swarovski Home. Says Nadja Swarovski, the com- pany's head of corporate communications and design services, "We wanted to translate the forward-thinking design DNA and technical expertise within our brand, as well as the energy of the creative talent, into a collection of luxurious and covetable objects." For the debut, the company collaborated with nine of the world's leading designers for crystal objects that are remarkable for their artistry and technologically advanced design. Included in the collection is a chessboard combining maps of Manhattan and Milan designed by architect Daniel Libeskind, as well as a series of sculptural candle holders from Kim Thomé. Most noteworthy in the collec- tion is the "Crista" centerpiece by the late architect Zaha Hadid. It utilizes Swarovski's groundbreak- ing Wave Cut technique, which "combines cutting-edge computer technology with mechanical engineering to cut curved forms in crystal," says Swarovski. "The wave cutting technique took 10 years to develop, and only two people in the world are able to skillfully use the machine," she adds. "We were all so heartbroken by Zaha Hadid's passing, but it seems fitting that she was the first person to use this new technology with one of the final pieces she produced." atelierswarovski.com . Prime cuts: Atelier Swarovski Home's debut collection translates the brand's design DNA into luxurious home pieces, says Nadja Swarovski (INSET LEFT), and features nine fab-collabs with world-class designers, including (HERE AND LEFT) sculptural candle holders from Kim Thomé. A cartographic chessboard from Daniel Libeskind, and (LEFT) a sketch of the final product. ABOVE: The wave-cut Crista centerpiece by Zaha Hadid. 96 AUSTINWAY.COM SPACE LAUNCH