Austin Way Magazine - GreenGale Publishing - There is a place beyond the crowds, beyond the ropes, where dreams are realized and success is celebrated. You are invited.
Issue link: http://digital.greengale.com/i/732984
AUSTINWAY.COM 57 PHOTOGRAPHY BY TK; ILLUSTRATION BY TK PHOTOGRAPHY BY MOYO OYELOLA BESPOKE REVOLT LEAGUE OF REBELS IN THE SECOND STREET DISTRICT IS CHANGING THE WAY AUSTIN MEN DRESS UP (AND DOWN). As a university student in Ukraine, Musa Ato craved the tailoring quality he had been accustomed to during his uniform-clad youth in Great Britain. "I went to a boarding school where seven days a week you wear a necktie and a blazer, so that stays with you," says the native Nigerian, who recently opened the brick-and-mortar League of Rebels, a luxury brand crafting smart, functional menswear that transitions from the office into evening. "I want to look good and be taken seriously. At the same time I want to be able to step into a bar right after and fit in," he says. With a background in international business and an eye for fashion, Ato conceived the idea for League of Rebels in 2009. "Early in life, I understood the power of brands," says Ato, whose globe-trotting background has given him connections around the world. The brand mirrors Ato's own appreciation for well- crafted suits, jackets, shirts, and accessories, using the same fine fabrics and European tailoring traditions that stitched the uniforms of his boyhood. Initially Ato operated League of Rebels as an online retailer out of Dallas, The League of Rebels has the Austin man covered. CLOCKWISE FROM TOP LEFT: Luxury blend socks ($22) add a touch of whimsy; an example of a custom, three-piece suit ($950); founder Musa Ato; fun shirts from the Bixby and Edmonton collections ($115–$160) round out selections. STYLE OF THE CIT Y