Austin Way Magazine - GreenGale Publishing - There is a place beyond the crowds, beyond the ropes, where dreams are realized and success is celebrated. You are invited.
Issue link: http://digital.greengale.com/i/715608
66 AUSTINWAY.com PhotograPhy by Virginia Mae thoMas something larger. She spent lunch breaks visiting fabric suppliers and leather shops to ask questions. "I love looking back at my journey to see how each person led me to the next person," Wynne recalls from her downtown Austin headquarters. "I put myself in a very vulnerable place because I had no idea if people would like my designs." Her flagship store at Domain Northside will give Wynne the chance to create a complete experi- ence for her fans as well as newcomers to the line. Her goal is to "create a celebratory and social atmosphere," which will certainly get a boost from a champagne lounge. Instead of a traditional cash wrap, sales associates will check customers out from anywhere in the store. For her grand opening weekend starting September 30, anyone who pur- chases a bag will have the chance to win a $1,000 gift card. Wynne will also debut her "Dear 512" collection, inspired by Austin's unique vibe and featuring five new styles, each with solid leather and classic, neutral colors for day-to-day wear. While the colors might be toned down, the design aesthetic is 100 percent Wynne. Says the designer, "They still have that Kelly Wynne twist. They won't be a shape you see everyday." Reaching even more of the local market is important to Wynne. "Seeing someone in public that I don't know wearing a Kelly Wynne bag, it's so surreal." The Domain Northside, 512-472-5762; kellywynne.com . "Texas and ausTin have pushed me To Think ouTside The box wiTh my personal sTyle as well as wiTh handbags." —kelly wynne clockwise from top left: Sketches and swatches from Kelly Wynne's fall line of bags, called Heartbeat (she's also doing a line just for Austin called Dear 512); with her dog, Fonzi; the Mingle Mingle Mini in Boss Lady. STYLE tastemaker