Michigan Avenue - Niche Media - Michigan Avenue magazine is a luxury lifestyle magazine centered around Chicago’s finest people, events, fashion, health & beauty, fine dining & more!
Issue link: http://digital.greengale.com/i/175878
Moschino Creative Director Rossella Jardini and menswear designer Bill Shapiro embrace on the runway. TASTEMAKER MOSCHINO MENSWEAR DESIGNER AND SCHOOL OF THE ART INSTITUTE OF CHICAGO GRADUATE BILL SHAPIRO CELEBRATES THE LABEL'S 30 ANNIVERSARY. BY LAUREN FINNEY S hanghai doesn't exactly call to mind Italian luxury, but that Chinese city is where Italian fashion label Moschino chose to kick off its 30th anniversary celebration earlier this year with a runway show and spectacular outside its home base of Milan for the first time. The brand, whose menswear arm is led by designer Bill Shapiro, wanted to not only 94 nod to its past but also demonstrate its forward-thinking philosophy. "It was important to [introduce] a relatively new market, like China, to the DNA of Moschino," says Shapiro, whose official title is head menswear designer and first assistant to Creative Director Rossella Jardini. "We also liked the idea of showing some of Moschino's history in such a PHOTOGRAPHY COURTESY OF MOSCHINO Italian Ambassador MICHIGANAVEMAG.COM 094-095_MA_SS_TasteMaker_October13.indd 94 9/17/13 4:50 PM