ML - Michigan Avenue

2012 - Issue 6 - October

Michigan Avenue - Niche Media - Michigan Avenue magazine is a luxury lifestyle magazine centered around Chicago’s finest people, events, fashion, health & beauty, fine dining & more!

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Evelyn and Leonard Lauder at the 2009 BCRF Symposium and Awards Luncheon. COMFORTABLE, DELICIOUS ELEGANT, REFINED, the US; this year, the group raised $53 million and is funding more than 190 researchers in 13 countries, according to Biblowit. To date, BCRF has raised more than $380 million since its inception. No matter how ambitious the goals for BCRF, Lauder, at 79, seems primed to meet them. His schedule hasn't varied much from when he was running The Estée Lauder Companies as CEO. "I get up at 6:30 every day, exercise, then sit down to a business breakfast by 7:30 or get to my office by The Breast Cancer Research Foundation has raised more than $380 million. INSIGHT RSVP: October is National Breast Cancer Awareness Month; the BCRF Symposium and Awards Luncheon takes place at The Waldorf-Astoria on October 30. 8," he says. His workdays are a tightly choreographed sequence of meetings, phone calls, power lunches, and more meetings until 6 or 7 PM. He travels regu- larly—recent trips were to Aspen in July for philanthropy and a business and "roots" trip to Prague and Vienna (where Evelyn was born); this month, he'll be in Boston for the opening of his antique postcard exhibit at the Museum of Fine Arts. "I'm not bored," he says. Asked how it feels, this busy life in Evelyn's absence, he answers, "Lonesome. I'm in the midst of reshaping my own life. It's not easy after 52 years. When we were married, I was 26. We formed our own life. Now I have to form a new life." Perhaps immersing himself in Evelyn's work helps him as much as it helps the foundation. At What you can do: More than 90 cents of every dollar spent by BCRF is directed toward research and awareness programs. Contact: bcrfcure.org the Hot Pink Luncheon and Symposium in February, Lauder told the audience, "Each one of you has the seed of greatness within you. Your vote counts; your contribution counts." Then he elegantly demon- strated the art of putting one's money where one's mouth is. During his closing remarks, he announced, "Today, we have raised $495,000. We are $5,000 short. I'll put the $5,000 in to get to half a million if someone will match me. Come to see me after the—There!" He pointed across the room. "OK, $500,000. Thank you." As for Evelyn Lauder's hope that a cure for breast can- cer will be found within our lifetime, no one knows the future. But to reach that milestone, the money's on Leonard Lauder and BCRF to get it done. MA 990 North Mies van der Rohe Way, Chicago, IL 60611 312-280-9100 | www.masakisushi.com 201 East Delaware Place Chicago, IL 60611 312-280-0700 | www.pelagorestaurant.com EXCLUSIVE, UNFORGETTABLE FRESH, SERENE,

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