Wynn Magazine - Las Vegas
Issue link: http://digital.greengale.com/i/314388
wynn luxury showcases exclusive pieces. According to Marc Hruschka, president and CEO of Chopard uSA, "Of all of the properties in las Vegas, wynn attracts the clientele that we want to put our brand in front of." watches with higher prices are particularly prized on the property because wynn attracts guests who can purchase anything in the world and who know they'll always find something unique here, says woodrow. "recently, Graff and Chopard each had a beautiful diamond timepiece for ladies in the $600,000 to $700,000 range. Graff sold one to a guest after seeing it in Wynn magazine." with these top boutiques all vying for the cultivated wynn customer, each brand regularly fills its cases with astonishing timepieces, one-of-a- kinds, limited editions, and hard-to-acquire watches that may never be seen anywhere else in the world. "wynn las Vegas is the only location in the united States to hold our Excalibur Double Tourbillon with the black ceramic bezel, a limited edition of 188 pieces," says Jean-Marc Pontroué, CEO of roger Dubuis. "The clients who come to wynn are from all over the world, so it's important to surprise and delight them with some very exclusive pieces that are difficult to find anywhere else." n Hermès, IwC Schaffhausen, Jaeger-leCoultre, louis Vuitton, Piaget, and rolex—whose expanded boutique now includes the only rolex Experience exhibit in north America, tracing the watchmaker's history since 1905. Each shop offers an exquisite selection of timepieces, from best sellers to the rarest and most coveted specialty pieces. The Graff boutique, for instance, was able to secure a rose-gold MasterGraff Diamond Tourbillon wristwatch—the pinnacle of the brand's men's collection—handcrafted and hand-set with more than 34 carats of Graff diamonds. Housing a self-winding tourbillon movement made exclu- sively for it, this masterpiece of art and technology sells for $975,000 and is one of just five that will ever be produced. "wynn las Vegas forms part of one of the most prestigious hotel groups in the world, making it the ideal location for our Graff store," says François Graff, CEO of Graff Diamonds. "Since the launch of Graff las Vegas in 2005, our expansion has increased exponentially, and we now have over 45 stores globally, including at wynn Macau, which opened in the summer of 2012." Just about two years ago, Chopard, which has only five boutiques in the uS, opened a store on the wynn Esplanade, where it consistently above, from left: Traditionnelle in 18k rose gold with diamonds by Vacheron Constantin ($71,900), Velvet High Jewellery in 18k rose gold with diamonds by Roger Dubuis ($146,500), and ladies nautilus in rose gold with diamonds by Patek Philippe ($34,000). All available at Wynn & Company Watches, 702-770-3520 78 Wynn 074-078_Wynn_FEAT_Watches_Spring14.indd 78 5/14/14 3:01 PM