Wynn Magazine - Las Vegas
Issue link: http://digital.greengale.com/i/314388
photography by barbara kraft (w ynn & company watches); jeff crawford (watches). set styling by sergio esteves at utopia nyc E nter Wynn & Company Watches and one of the first things you will see is a case full of unique timepieces displayed, rightfully, as art. The watches are selected specifically for this boutique and for guests who have come to expect an extraordinary and distinctive shopping experience each time they travel here. You might be greeted, for instance, by a Piece Unique Amadeo 43 by Bovet 1822, with its detailed miniature horse—painted by hand under a microscope—on a white mother- of-pearl dial, whose singular debut at Wynn & Company Watches was timed to coincide with the Chinese New Year. And then there's the Kantharos from Christophe Claret, which features a mono-pusher chronograph and produces a cathedral gong sound when started, stopped, or reset. It's no accident that the pedestaled glass cases with their carefully chosen mix of one-of-a-kind timepieces lend the store the rarefied air of a gallery. "We curate our collection in anticipation of particular guests," explains Bovet owner Pascal Raffy. "In January, Bovet hand-selects which pieces will be first shown at Wynn." With dedicated mini- boutiques for Patek Philippe, Vacheron Constantin, Panerai, Breguet, and Blancpain, Wynn & Company has become one of the world's best-known destinations for watch aficionados, thanks to its superb selection of unique and limited-edition watches, frequently offered to Wynn's clients before those of any other US retailer. "Steve Wynn is not only a watch lover but also an astute businessman with a great sense of luxury. When he built Wynn, we were confident that he would bring a top-notch clientele to Vegas," says Larry Pettinelli, president of Patek Philippe USA, whose much-coveted timepieces are showcased in a Patek shop within the boutique. "Wynn has a great desire to give its loyal shoppers a truly unique experience while at the same time respecting the integrity of the brands. For that reason, we try to deliver special pieces that are very important to us." above: Wynn & Company Watches carries nearly two dozen luxury watch brands. opposite, clockwise from top right: Women Ultraplate 34mm in 18k white gold with white mother-of-pearl dial by Blancpain ($31,900). Wynn & Company Watches, 702-770-3520. Happy sport watch in 18k white gold by Chopard (price on request). Chopard, 702-770-3469. Amadeo Fleurier 43 full pavé in 18k white gold by Bovet ($130,000). Wynn & Company Watches, 702-770-3520 DIAmoND-GRADe PeRFoRmANCe In the dazzling world of diamond and specialty watches, Wynn has emerged as one of the foremost retail destinations for the finest timepieces crafted today. BY RoBeRTA NAAS WITH ADDITIoNAL RePoRTING BY mATT STeWART 74 Wynn WYNN LUxURY 074-078_Wynn_FEAT_Watches_Spring14.indd 74 5/14/14 2:59 PM