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The Nutcracker Business Celebrating its 25th anniversary, this beloved holiday production from the Joffrey Ballet does more than just entertain and delight—it also provides a financial boost that allows this premier company to stay at the forefront of the dance world. By Kerry Reid Photography by Jeff Sciortino Chicago and its premier ballet company, which benefits greatly from its own holiday tradition. A The tagline for the Joffrey's annual holiday gift to Chicago dance lovers 114 MICHIGANAVEMAG.COM German wrote the original story, and a Russian com- posed the unforgettable score, but today the Nutcracker is as treasured an American holiday tradition as any. And for the past 25 years, the Joffrey Ballet has offered up "America's No. 1 Nutcracker," to the delight of both reflects not just the American setting, but also that this version of the beloved ballet—the last piece created by founder Robert Joffrey—tours every year beyond the Joffrey's home at the Auditorium Theatre. This year, the company will visit Cleveland for the first time for five perfor- mances, in addition to 22 performances in Chicago. The Nutcracker has also become a huge generator of ticket revenues for the Joffrey, helping it invest in other elements of programming, including new work. According to Executive Director Christopher Clinton Conway, 45