Boston Common - Niche Media - A side of Boston that's anything but common.
Issue link: http://digital.greengale.com/i/68908
style setter Vivek Patel inside their new shop, Vira Radhika Rana and the new charles street couture INTERNATIONAL LABELS TO BEACON HILL. by alyssa giacobbe TWO ENTREPRENEURS BRING UNSUNG I 78 bostoncommon-magazine.com t's a sunny day in Beacon Hill, where Radhika Rana and Vivek Patel recently opened their new Charles Street clothing boutique, Vira, to a flurry of curious neighbors. Passersby wander in wanting to know: What can you tell me about the hot pink dress in the window? It's a stunner, for sure, notice-me bright and low-cut with sharp slits up both front and back. Inspired by a traditional Indian salwar, this high-style frock comes from Mumbai designer Masaba Gupta, one of a number of international brands Rana and Patel are bringing to Boston through Vira. "People think of Indian style as saris and bindis," says Rana. "But there's so much more—like funky dresses and tailored tops." photography by joel benjamin