Austin Way Magazine - GreenGale Publishing - There is a place beyond the crowds, beyond the ropes, where dreams are realized and success is celebrated. You are invited.
Issue link: http://digital.greengale.com/i/666142
70 AUSTINWAY.COM STYLE BEAUT Y PHOTOGRAPHY BY ASTRID STAWIARZ-GETTY IMAGES FOR NYFW: THE SHOWS (HADID); IAN GAVAN-GETTY IMAGES (BRUSHES); DAVID BRENDAN HALL (ALBERTY, KIT) FACE THE HEAT RIANNA ALBERTY'S NEW RIMIX COSMETICS IS DESIGNED TO WEATHER AUSTIN'S HOT DAYS AND ACTIVE LIFESTYLE. BY AMANDA TATOM As a Pilates instructor, Rianna Alberty could never find makeup that would last through her active day—so the Austinite decided to create exactly what she and so many other women needed in a beauty line: staying power that could go from carpool to cardio to cocktails. Now, three years later she has introduced Rimix Cosmetics, a luxe line of full-coverage minerals, including powders and bronzers, as well as lipstick and nail polish. "Our cosmetics really stand up to what you have on your calendar," Alberty says. The makeup maven herself is often on the go, using just her eyebrow pencil and her full-coverage concealer. "Those are the products I wear if I'm just going to workout but want a little something on my face," she says. Forecasting pale pinks, pastels, and corals as on-trend for spring and summer, Alberty says application is key no matter what hue you fancy. "Use brushes instead of sponges; use lighter applications. We can get sucked into putting on a lot of makeup, but you really don't need that much." Although opening a brick- and-mortar store is a long-term goal, for now Alberty is happy helping women bring out their inner glow with a beauty line that proves Texas heat, humid- ity, and lifestyle are no sweat. rimixcosmetics.com . CLOCKWISE FROM ABOVE LEFT: Gigi Hadid gets runway ready with pale pinks, a trend for the season, says Rianna Alberty of Rimix Cosmetics; Alberty prefers fat brushes over sponges; Alberty at work; a makeup kit featuring Rimix products.