Austin Way Magazine - GreenGale Publishing - There is a place beyond the crowds, beyond the ropes, where dreams are realized and success is celebrated. You are invited.
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42 AUSTINWAY.com Images courtesy of art cIty austIn One of the town's premier arts events, Art City Austin, is getting off the streets this year and into the Palmer Events Center, where it will offer a more gallery-like experience for art buyers—and thus attract more artists than ever. "A site like the Palmer is exciting because it allows for a better environment for both guests and artists," explains Asa Hursh, executive director of Art City Alliance. An indoor space dubbed Art City Gallery will feature curated contemporary works from area galleries as well as independent artists, allowing for a more intimate interaction with the works. And a more comfortable one—last year's festival saw tempera- tures near 100 degrees. Each year, more than 20,000 people visit the fest, which, along with the West Austin Studio Tour in May and the East Austin Studio Tour in November, is a must-attend for fans of local art, albeit one with more a festival-like feel, with activities for kids and live music. The Palmer move also is a return to its roots—Art City began as Art Mart in 1950 at the City Coliseum, which is where the Palmer stands today. "I want people to enjoy their buying experience, get to know the artists, and feel comfortable," Hursh says. April 29-May 1. artalliance austin.org/artcity . Art City Austin transforms from a street festival to a more enticing experience for lovers of local art with its move to the palmer events center. By sAmAnthA reiChstein GALLERY VIBES from above: Tapes by Greg Turco Photography and Louboutin Shoes by Julia Gilmore are two of the works that will be showcased during this year's Art City Austin. SCENE ART full