Austin Way Magazine - GreenGale Publishing - There is a place beyond the crowds, beyond the ropes, where dreams are realized and success is celebrated. You are invited.
Issue link: http://digital.greengale.com/i/666142
AUSTINWAY.COM 61 BEST COAST HIP AUSTINITE LUCY JOLIS BRINGS A POLISHED BEACH VIBE TO SOUTH CONGRESS WITH SUNROOM. BY DANINE ALATI PHOTOGRAPHY BY SETH OLENICK When Lucy Jolis opened her Sunroom boutique in Austin three years ago, she realized a dream she had held since working at a clothing store in Laguna Beach, California, the summer after high school. "It was about creating that beachy atmosphere that I missed, what that store in Laguna felt like," Jolis says of the boutique she designed herself on South Lamar Boulevard in 2013 after living in New York City for seven years. "And it was going well. I wasn't looking to move up or move on." But when the developers of the new South Congress Hotel approached the young entrepreneur about moving her store, she couldn't say no. Since opening at the hip hotel in October, Sunroom has tripled its business, with customers that include hotel guests and young moms—not to mention Jolis's original clientele, who followed her to the new space. "The merchandise at Sunroom is reflective of my own style," says Jolis. "The selection needs to be interesting and not found in a ton of other stores." She refuses to carry "mall brands" and seeks to offer interesting gems—styles that shoppers will pull from the rack and excitedly show friends in a "look at this!" way. îî Lucy Jolis designed her new boutique to maximize its roughly 550 square feet; she commissioned Icon Design + Build in Austin to fabricate light fixtures she saw on Pinterest; and she carries a range of merchandise including hats by Yosuzi, shoes by No. 6 and Brother Vellies, swimwear by Araks and Mikoh, and sunglasses by Zanzan. STYLE OF THE CIT Y WOMEN of POWER WOMEN of POWER