ML - Austin Way

Austin Way - 2016 - Issue 2 - Late Spring - Regina King

Austin Way Magazine - GreenGale Publishing - There is a place beyond the crowds, beyond the ropes, where dreams are realized and success is celebrated. You are invited.

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photography by ben porter (Film Society, anniverSary); DaviD brenDan hall (texaS inDepenDence Day) This is Austin Way's Women of Power Issue, so it seems appropri- ate to talk about the women who run the marketing in this town. I have worked in a number of ad communities that were domi- nated by small and medium-size ad agencies. But since launching Austin Way in 2014, I have rarely heard from presidents or media directors of local agencies; instead, I have been approached by PR firms, who understand the reach and influence we have as a magazine, with more than 220,000 Austinites reading each issue. Most of these public relations agencies are run by some of Austin's most dynamic women: Elaine Garza at Giant Noise, Suzanne Hofmann Erickson at R&R Partners, Samantha Davidson at Cultivate Public Relations, Kristen Chin at POM Public Relations, Michele Golden at Golden & Co., and Rossanna Salazar at Ross Communications, to name a few. These are true women of power. They run the local marketing show, but do much more than public relations. They work to bring their clients creativity, energy, and expertise. Austin Way does not do direct business with all of them, but each one has gone out of her way to connect with us to get a clear understanding of our magazine's value and the partnerships we offer their clients. There are definitely sharp guys making things happen for their clients as well: Scott Dunaway at Dunaway Public Relations and Dave Shaw at Arrow come to mind. But Austin's dynamic PR women are everywhere, leveraging their media contacts, developing exciting advertising, organizing events, donating their time, and building their clients' businesses. That is great for Austin and great for Austin Way. clockwise from above: Kicking off Austin Film Society's 2016 event lineup at The Townsend with Turk Pipkin, Maya Perez, and Aubrey Mayo; celebrating Austin Way's anniversary at Antone's nightclub with co-owner Will Bridges; with Mark Benson at the Texas Independence Day Dinner at the Bullock Texas State History Museum. 22  AUSTINWAY.com lou delone LETTER FROM THE PUBLISHER

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