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TIME HONORED The Shape of Things to Covet INNOVATIVE WATCH BRANDS LOOKING TO THE PAST ARE IN STEP WITH BOSTON'S LOVE OF BOTH ADVANCEMENT AND HERITAGE. BY ROBERTA NAAS PHOTOGRAPHY BY JEFF GALE W hile the refinement of a round watch and the square symmetry of a tank certainly have classic cachet, the unusually shaped timepieces being unveiled by top Swiss watch brands bring a modern yet vintage twist to time. Many watchmakers look to their past for inspiration— wishing to offer a blend of history and forward-thinking vision. As such, we are witnessing a renewed interest in the unusual geometric case shapes of the Art Deco era, but in updated designs. continued on page 102 The Carl F. Bucherer Alacria Gothic Limited Edition watch ($149,000) is crafted in 18k white gold and set with 54 rubies and 82 diamonds totaling approximately 2.3 carats. Shreve, Crump & Low, 39 Newbury St., 617-267-9100; carl-f-bucherer.com CLOCKWISE FROM TOP: From Bedat & Co., this No. 3 collection watch ($9,925) features a stainless-steel case in a tonneau shape, with a convex top and bottom. It is set with 49 diamonds totaling 1.2 carats in two rows on the bezel. EB Horn, 429 Washington St., 617-542-3902; bedat.com From Vacheron Constantin, this Malte Lady ($33,600) is crafted in 18k white gold and features a geometrically inspired case that recalls a watch shape the brand first released in the early 20th century. This version features 50 diamonds, a silvered dial, and a Swiss quartz movement. Royal Jewelers, 58 Main St., Andover, 978-475-3330; vacheron-constantin.com 100 STYLING BY TERRY LEWIS This Cartier Noeud Art Deco–inspired watch ($51,600) is crafted in 18k white gold and set with diamonds. 40 Newbury St., 617-262-3300; cartier.com BOSTONCOMMON-MAGAZINE.COM 100-102_BC_SS_TimeHonored_Fall13.indd 100 8/5/13 10:02 AM