Michigan Avenue - Niche Media - Michigan Avenue magazine is a luxury lifestyle magazine centered around Chicago’s finest people, events, fashion, health & beauty, fine dining & more!
Issue link: http://digital.greengale.com/i/89744
STYLE SETTER Burberry's Chief Creative Officer, Christopher Bailey in the trenches AS BURBERRY PREPARES TO OPEN A STUNNING NEW MICHIGAN AVENUE FLAGSHIP, CHRISTOPHER BAILEY TALKS ABOUT CREATING MODERNITY WHILE STAYING TRUE TO THE DNA OF THE ICONIC BRAND. BY LAURIE BROOKINS G et ready, Chicago: Christopher Bailey is a big fan. "What I love are the contradictions of the city," says the chief creative officer of iconic British label Burberry. "It's a very artistic city, yet it's also a real business city. It's an imposing city, yet one with a lot of green space and an attention to outdoor sculpture. Chicago feels like a place where there's an admiration for something that has a long heritage, and that of course appeals to us." This month you'll see Bailey's admiration come to fruition as Burberry opens its largest US flagship (16,800 square feet) on November 2 at 633 82 MICHIGANAVEMAG.COM North Michigan Avenue. "We've had a store in Chicago that's done very well for many years, but this is a very large statement for us, there's no doubt about it," says Bailey, who will be in town to christen the new loca- tion at a grand-opening party, tentatively set for November 29. "What we're trying to do is bring this kind of beautiful, architectural side of Burberry to a pretty incredible part of the city and, in a way, immerse it in a bit of Britishness that also feels quite modern, because I think of Chicago as the epitome of a modern city in many ways." To that end, rather than replicating a cookie-cutter look common to retail