Boston Common - Niche Media - A side of Boston that's anything but common.
Issue link: http://digital.greengale.com/i/732873
PHOTOGRAPHY BY THE-LIGHTWRITER (SMOKE) IN BOSTON, STATE-OF-THE-ART TECHNOLOGIES ARE DRIVING BEAUTY SERVICES IN A VERY CO-ED SCENE. MAN , OH MAN! WHEN IT COMES TO THE CITY'S NEWEST BEAUTY TREATMENTS, BOSTON'S GUYS GO TOE-TO-TOE WITH THE LADIES. BY TONYA MEZRICH You know the latest and greatest in beauty treatments must be good if they attract as many men as women. In Boston, state-of-the-art technologies—as well as good old- fashioned makeup—are fi ghting double chins, eye bags, and love handles in a very co-ed scene. SEE NO EVIL Beacon Hill boutique veteran Amy Bailey's newest venture is Townhouse Beauty Bar, where many a guy visits for pre-party primping in the form of Jouer under-eye concealer. Be sure to ask about tips on proper application. 28 Charles St., 857-250-4433; townhousebeautybar.com KYBELLA KA-POW! Dreamspa Medical's male clients utilize Kybella injections to kill fat cells, transforming double-trouble chins into single works of wonder, says Dreamspa founder Diana Brouillard. Platelet rich plasma also works as a nonsurgical treatment for hair loss and acne scarring. 1223 Beacon St., Brookline, 339- 502-4717; dreamspamedical.com THE BIG FREEZE Dr. Daniela Winston has opened Boston's fi rst-ever cryotherapy spa, Cryomed, where super- freezing liquid nitrogen treatments reduce infl ammation, improve circulation, and boost fat-burning. Popular amongst Bruins and Red Sox players looking for faster muscle recovery and pain man- agement. 252 Newbury St., 617- 247-2796; cryomedboston.com . Freezer burn! Cryomed's cryotherapy machine utilizes liquid nitrogen to surround the body in freezing temperatures (up to 250 degrees below 0!) to reduce inflammation, improve circulation, and promote faster muscle recovery. 70 BOSTONCOMMON-MAGAZINE.COM STYLE GROOMING