Vegas Magazine - Niche Media - There is a place beyond the crowds, beyond the ropes, where dreams are realized and success is celebrated. You are invited.
Issue link: http://digital.greengale.com/i/692319
PHOTOGRAPHY BY FLORIN C (FLOWERS); JIM DECKER (STORE); SZEKE (FORUM SHOPS EXTERIOR) UNCOMMON SCENTS PARISIAN PERFUME HOUSE CREED UNVEILS A SPARKLING GLASS BOUTIQUE INSIDE THE FORUM SHOPS AT CAESARS. BY TESS EYRICH The Vegas welcoming committee turned out in full force for the debut of cult-favorite fragrance brand Creed's second freestanding boutique in North America, a glass-and-white- lacquer wonderland inside The Forum Shops at Caesars. It's not hard to understand why—after all, scoring the latest collectible fragrances from the dynastic perfume house, which since the 1700s has furnished a variety of elite patrons (King George III, Grace Kelly) with custom scents of their own, can morph into an exercise in patience as soon as those same scents are temporarily archived or discontin- ued. "We've been handcrafting fragrances for royal houses and clients for more than 250 years," Creed's seventh-generation per- fumer, Erwin Creed, says of the brand's enduring celebrity clout. At the Vegas boutique, admirers can peruse an expansive selection of some of the brand's most coveted scents, including Fleurissimo and Millesime Imperial, as well as newer offerings like Royal Princess Oud and Aventus for Her (the eagerly anticipated companion to Creed's best-selling men's fragrance Aventus) which is set to launch in August. "Aventus for Her opens with notes of Egyptian green apple, pink berries, Indonesian patchouli, and Italian bergamot," Creed says. "You immediately feel awake with the first impression—I think our clients are going to be very excited about this fragrance." Count us in. The Forum Shops at Caesars, 702-366-0574; creedboutique.com . Sweet smell of success! Creed's freestanding Forum Shops boutique is a trove of classic scents, from the brand's very first, the hunting glove- inspired Royal English Leather, to its latest, Aventus for Her (TOP RIGHT). 70 VEGASMAGAZINE.COM STYLE NOW OPEN