MAISON&OBJET Americas
Issue link: http://digital.greengale.com/i/503691
t h e a m er i ca s m&O m&O Maison&objet's choice of MiaMi as the site of its first fair in the americas was a strategic one, given the city's pivotal location, vital economy, and global reach in the fields of architecture, art, fashion, and design. the Miami show refects the company's effort to extend its scope, showcasing international talents and brands by presenting fairs in the most dynamic design locales in the world, including—most recently and for the second time— singapore. With Maison&objet's debut in Miami, all the major players in design in north and south america will come together for the frst time. after the plans for Miami were announced in 2013, Maison&objet's expansion moved forward rapidly. the following year, it successfully launched the fair in asia and laid the groundwork for Miami with a series of net- working events held in Los angeles, new York, são Paolo, and other cities. More than 300 exhibitors quickly agreed to take part in the show, which would debut in May 2015 at the Miami beach exhibition center. Miami's location is an enviable one, allowing this bilingual city to serve as a cultural and economic cross- roads for two continents. over 14 million visitors a year are drawn by its climate, the cultural and natural attractions, and a welcoming ambience that makes investors and creatives alike feel at home. the city is a cradle for both business and art, and its importance to the global creative economy grows stronger and more defned each year. one example of Miami's powerful infuence is the renowned international art fair art basel in Miami beach, which attracts artists, collectors, gallerists, curators, and art enthusiasts from all over the world. During the three-day 2014 edition, more than 73,000 visitors and 250 leading art galleries converged for this vibrant and agenda-setting event. With the debut of Maison&Objet Americas, the North and South American design worlds come together for the frst time. The New World Center, designed by Frank Gehry, and Penn Avenue Garage during a Soundscape event in Miami. coming to america 38 m a i s o n - o b j e t. c o m