MAISON&OBJET Americas
Issue link: http://digital.greengale.com/i/503691
2 0 t h a n n i v er s a ry photography © anne-emmanuelle thion (roco); benoit lineiro (visitors); opposite page: photography © anne-emmanuelle thion (techno made); benoit lineiro (l ab space) left: Work by top emerging talent Paul Roco from Mexico, as seen in the Talents à la Carte exhibition. right: Visitors at the Maison&Objet fair this past January in Paris. In 2011, Maison&Objet initiated Paris Design Week, which runs concurrently with the show, adding a further cultural dimension to the fair's activi- ties. And each yearly theme presents an opportunity to discover more of the unexpected—in decoration, design, furniture, accessories, textiles, fragrances, tableware—and to celebrate the vitality of Paris as a capital of creation. Now Maison&Objet has extended its reach to Asia and the Americas, bringing the strategies that have made it such a success in Paris to other parts of the world. But no matter where Maison&Objet puts down roots, it offers unparalleled imagination and innovation. Miami is the latest city to share the extra- ordinary vision of this groundbreaking player in the feld of design and decoration. Bringing together the hemispheres—a word that refers to both geography and brain power— Maison&Objet leverages its knowledge and expertise to gather a broad spectrum of talent and create eco- nomic synergies. Assembling a global design forum of this scope is complex, requiring the ability to embrace "the other" and step outside the comfort zone of lan- guage or socioeconomic reality, to envision a world where design is integrated to inform and improve daily life. The sociocultural impact of Maison&Objet cannot be ignored: It has developed a now global series of events populated with the objects that sur- round us every day, as well as with the people who design, produce, and distribute them. It is a system, an enterprise, driven by people from diverse coun- tries, cultures, and design disciplines. Maison&Objet is about people in all of their beautiful variety, and that makes it one of the best shows in the world. Maison&Objet has something for everyone and is an event for everyone. n m&O m&O 30 m a i s o n - o b j e t. c o m