ML - Maison & Objet Americas

Maison & Objet Americas - 2015 - Issue 1

MAISON&OBJET Americas

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"Techno Made," curated by Vincent Grégoire, at the Maison&Objet fair this past January in Paris. be considered a cause. But has this event really helped generate the food? The answer is both simple and com- plex. Maison&Objet gathers the design world's myriad players, identifies shifts in consumer taste, and pro- motes creativity and the creation of new objects, which stimulates the market, producing both tangible and intangible results—and value. In 2002, Maison&Objet formed l'observatoire de la Maison, an initiative whose advisory board analyzes emerging design and lifestyle trends and develops strategies to react to them. From these analyses, new themes are identifed, which are then brought forth for interpretation at the fairs. A visitor to Maison&Objet's twice yearly Paris show can see the sometimes revolutionary shifts in society refected in the exhibits and objects on dis- play. When organizing a fair, Maison&Objet strives to harness the energy, spirit, and dynamism of the zeitgeist through programs like Rising Talents, which showcases emerging designers; international Lifestyle Summits, gatherings of major players in the feld; and of course the Designer of the Year award. Whether in Paris, Singapore, or now Miami, the fairs reflect the extraordinary diversity of the world's markets and provide an insightful overview of the multicultural variety of modern life. The appointment of Philippe Brocard in 2012 as the new director of Maison&Objet meant a return to the fair's essentials. "The shows are a unique chance to discover the unexpected and a projection into the future of living, as well as a springboard for brand growth," he said. In expanding outside Paris, Brocart explained, "the idea was to create regional hubs for both the Asia-Pacifc and Americas regions, providing creative and business platforms for our global design community." Over the past 20 years, Maison&Objet has nurtured and supported groundbreaking syner- gies involving such dynamic innovators as Philippe Starck, Philippe Nigro, the Bouroullec brothers, Tom Dixon, and Odile Decq, to name a few. Other discov- eries—from the design culinaire of Marc Bretillot to the digital technologies of Mathieu Lehanneur—epito- mize Maison&Objet's passion for and ability to iden- tify the most exciting forward-thinkers in the feld. m a i s o n - o b j e t. c o m 29

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