MAISON&OBJET Americas
Issue link: http://digital.greengale.com/i/503691
a s i a photography © kerrie brown design Destination asia To present a broader range of perspectives on design, Maison&Objet chose Singapore for its frst venture beyond Paris. Paris has been integral to Maison&objet's identity as a design tasteMaker (even its name is appropriately French), so why did it choose to mount a show outside of Paris—and why singapore of all places? it turns out the reasons were both creative and economic. From an artistic perspective, a fair in asia would engage the design world with a vast, diverse, non-Western aesthetic and novel ways of thinking about design. the fnancial reasons were equally compelling: asia has enjoyed explosive economic growth since 2003, and singapore has long been a leading regional player in the luxury market as well as a place where innovative design and fashion have fourished. (the city-state is part of the asean Free-trade area, and its luxury market was valued at $4.3 billion in 2013.) in addition, international interest in Maison&objet had grown each year, with more than 85,000 attendees and 3,000 exhibitors coming from all over the world. so the time was right to move the fair abroad. Infanta With Vase wallpaper and soft furnishings from Sydney's Kerrie Brown Design at the March 2015 fair in Asia. Brown is a former set decorator and Academy Award nominee. m&O 32 m a i s o n - o b j e t. c o m