Boston Common - Niche Media - A side of Boston that's anything but common.
Issue link: http://digital.greengale.com/i/715599
54 BOSTONCOMMON-MAGAZINE.COM PHOTOGRAPHY BY STEPHANIE LARSEN (FLAG); ABIGAIL GORDEN (INTERIORS, LPS) CLOTHES WITH A CAUSE CASEY PATON GIVES BACK WITH HIS NEW LINE OF ROCK-INSPIRED T-SHIRTS. "Life is short, so play it loud." That's the tagline for Encore Apparel Company, the brainchild of former investment bankers Casey Paton and Mike Lisavich, who traded stock tips for T-shirts with this new line of vintage-/rock-inspired graphic tees. The project is as much about the duo's passion for music as it is for fashion, with sales proceeds going back to the arts and music communities of Boston and beyond. "It's kind of the genesis of the brand," Paton says. "It's got the music vibe to it as well as style, but it also has substance." Working in partnership with Little Rock Kids Foundation, Jamaica Plains' English High School, and Charlestown High School, Encore donates 15 percent of its profits to help fund music education pro- grams. "The arts and music are wonderful outlets," says Paton. "They give kids a pathway and something [positive] to focus on. We wanted to support this with our brand." While Encore welcomes customers at its Charlestown showroom (which doubles as an event venue) and online store, the brand will also debut its T-shirt collection at Boston Sowa market, upcoming local music festivals, and a soon-to- be-announced pop-up on Newbury Street. Rock on! C5 Shipway Place, Charlestown; encoreapparel.com . Rock 'n' roll lifestyle (CLOCKWISE FROM TOP LEFT): Encore Apparel Company's décor—such as this Rolling Stones flag—shares the same music-inspired roots as the shop's wares; Encore's Charlestown showroom; the rock-ready tees come packaged in custom- made LP record sleeves. SCENE LAUNCH