Boston Common - Niche Media - A side of Boston that's anything but common.
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thigh high Vienne cheung's fall hosiery collection has leGs for Days. By Miranda Mccrea Vienne Cheung is undressing corporate stereotypes. Her Boston-based e-commerce company, VienneMilano, specializes in luxury hosiery, encouraging Boston's female 9-to-5ers to spice up their business attire with her playful yet practical designs. Cheung, 34, knows that buttoned-up world well: Armed with an MBA, she toiled in corporate America for eight years, until 2011, when, approaching the big 3-0, she decided to turn her lifelong love of fashion into a career. Still, Cheung conducts her own marketing research, and with surprising results. "Sixty percent of our custom- ers are professional women," she says. "Another 30 percent are men buying it for their significant other." The last 10? "Men buying it for themselves." In September, Cheung rolls out both an amped-up website experience and a new fall collection. Expect sexy and sturdy stockings, mocha fishnets, and more, with plenty of customer-based designs. "We just finished up a crowdfunding campaign where we presold our next collection," she says. "We invited our customers to co-design products." Leave it to Cheung to make crowd- sourcing sexy. 101 Federal St., 855-855-6585; viennemilano.com . bostoncommon-magazine.com 47 photography by leopold duke "if you have style and are confident, thigh-highs are perfect and elegant." — vienne cheung The big reveal: On the heels of a crowdfunding campaign, Vienne Cheung unveils a new fall collection empowering professional women to take sexy stocking style to the boardroom. SCENE EVERYBODY 's talkin g aBOu t...