Boston Common - Niche Media - A side of Boston that's anything but common.
Issue link: http://digital.greengale.com/i/460267
K i n g p i n ACE gErshfiEld To call Ace Gershfield a night owl is more accurate than you can imagine. As president of 6one7 Productions, he is up all night, of course. He's a nightclub guy. But like an owl, Gershfield can see in the dark: He spots trends— the hottest DJ, best entertainer, coolest guest list—before they're visible to the rest of the crowdsourcers. Although he grew up in the wilds of Washington State, he set the Northeastern University night scene on fire with his party- making prowess and went on to start his own company, doing everything from booking talent to landing sponsors. (His partners now are Jeff London and Dimitri Petrosian.) Gershfield—whose clients include Maxim magazine and the Indy 500—lists Jamie Foxx and Adam Levine among his celebrity guests. "Crowds are picky. Something is hot for a couple of months and then they're on to the next party. We have always been here for the long run." Vener able Venues: "I love the big DJ acts at House of Blues and The Royale. The craft beer and cocktail scene has exploded. The Lawn is a really cool concept and open space." a gr and affair: "We once had a secret-password party called Blind Tiger. You had to go down a dark alley and give the doorman a password or secret invite. It ended up being an eclectic mix of the who's who and all the artistic, creative minds around town." it's all in the details: "For entertainment, we've been doing live bongo players or a saxophon- ist who performs with our DJs. There are some really cool visual performers for the clubs, like A-Borg or Kryoman. These guys come in full robotic LED suits and shoot cryo smoke." "I love the bIg DJ acts at house of blues anD the Royale." —ace gershfield Jaron shirt, Boss ($145). Saks Fifth Avenue, The Shops at Prudential Center, 617-262-8500; saks.com. Jeans, John Varvatos ($498). Copley Place, 617-236-8650; johnvarvatos.com. High-top sneakers, Nike ($140). AWOL, 190 Harvard Ave., Allston, 617-787-0600; shopawol.com. Jacket and vest, Gershfield's own 94 bostoncommon-magazine.com