Vegas Magazine - Niche Media - There is a place beyond the crowds, beyond the ropes, where dreams are realized and success is celebrated. You are invited.
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PHOTOGRAPHY BY MARTA PIAZZA (DUNDAS); MONICA FEUDI/FEUDIE GUAINERI (RUNWAY) Pucci's Shops at Crystals boutique. because I love what the brand stands for, but I also want to take it forward and break some of those codes, and in doing so give it some edge. You have to embrace certain aspects while abandoning others and looking for new solutions—that's the responsibility of any creative director." Historically, Pucci is a brand born out of two ideas: skiing and swimming. Emilio Pucci was passionate about the former and first garnered attention for the skiwear he designed for a friend. The Florence-born designer initially chose Capri as the home of his fledgling business, and it was on that posh island that his iconic prints— equal parts graphic and brightly toned—began to take shape. Those saturated colors and prints seem just as effortless and at home under the Vegas sun. Indeed, it's no accident that, of the label's seven US boutiques, two are located in Las Vegas, at the Forum Shops at Caesars and the Shops at Crystals. With his Resort collection currently in stores and Spring set to arrive this month, Dundas points to a sense of relaxed escapism, mixed with the requisite flavors of Pucci glamour, as a common theme woven between the two. "I was definitely thinking about warm summer nights and what you would wear for that," he says. Resort "is also about feeling great and looking sexy and wearing really easy pieces. And there's definitely a flow between Resort and Spring, and buyers seem really happy about that continuation. Each season you take on this sort of obsession, and sometimes they naturally continue and sometimes they don't, but in this case you feel an ease and relationship between both collections." Resort's bright tones transition nicely into the poppy primary colors seen in spring, in bold red or blue jumpsuits or the slither of a scubainfluenced evening gown. And it's his liberal use of black throughout the Spring collection—a sort of rocker-chic vibe he says was inspired by his work with performers like Rita Ora and Beyoncé, no strangers to the Strip themselves—that will no doubt also attract those seeking such clubcentric looks as his embroidered miniskirts or sheer, slim, black-on-black pants beaded in a signature Pucci graphic print. Ultimately, Dundas says, it's the overarching optimism contained in those famous Pucci prints, and his ongoing and often adventurous interpretations of them, that not only continues to inspire him, but also makes the label a perfect look for Las Vegas. "Pucci is a sunny brand and a sunny house, even in its mind-set; it's a happy house that makes you feel good, and women really respond to that," he says. "And I think I respond to that as well. This isn't a brand that's about plunging into the darkness of your mind—quite the contrary. It's almost like working with things that are therapeutic and provoke positive emotions. If color puts you in a good mood, then Pucci is the perfect place to work, isn't it? Every day I have a smile on my face." The Forum Shops at Caesars, 702-7357731; The Shops at Crystals, 702-262-9671; emiliopucci.com V "Pucci is a happy house that makes you feel good, and women really respond to that." —PETER DUNDAS Pink stretch double-face dress (LEFT) and aqua print stretch bra top and charmeuse silk skirt, from the Resort 2014 collection. VEGASMAGAZINE.COM 068-069_V_SS_StyleSetter_Winter14.indd 69 69 1/10/14 10:48 AM