Wynn Las Vegas Magazine by MODERN LUXURY

Wynn - 2013 - Issue 1 - Spring+Summer

Wynn Magazine - Las Vegas

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STEVE WYNN On June 1, Wynn premieres the latest addition to the collection, a 3,000-square-foot Rolex flagship that will rank among the top boutiques in the world for that brand in both size and selection. Rolex has enjoyed a significant presence at the resort since its 2005 opening under the Wynn & Company banner, and it is precisely that success that led to the decision to expand the brand's space and turn its boutique into a true flagship. In addition to an increased selection of Rolex timepieces, many of them exclusive to that location, the new boutique will feature a regular rotation of historical watches from the brand's archives and other mini-exhibits, allowing guests to view what's being dubbed "the Rolex experience." "If you're a Rolex aficionado, no matter whether it's your first time, second, or fifth time as a guest, you'll want to be here, because the flagship will allow you to enjoy the brand on an ongoing, deeper level," says Hedy Woodrow, Vice President of Retail for Wynn Resorts. "Everything about this flagship is rooted in the latest design concept from Rolex—that in itself makes it a destination for fans of the brand." Until June 1, you'll find Rolex's most popular watches at a pop-up boutique that Woodrow has Jaeger-LeCoultre's boutique at Wynn; below: A platinum Rolex Day-Date President, similar to the style you'll find on Steve Wynn's wrist most days. Rolex has enjoyed a significant presence at the resort since its 2005 opening. Rolex's pop-up boutique offers some of the legendary watch brand's most popular models while Wynn's new flagship, which opens its doors June 1, is under construction. 22 WYNN 018-024_W_FOB_SteveWynn_Spring_13.indd 22 4/4/13 4:49 PM

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