Boston Common - Niche Media - A side of Boston that's anything but common.
Issue link: http://digital.greengale.com/i/861954
T H E N AT U R A L Fresh f rom the West C oast , Emily Lof tiss is taking B oston by stor m . Emily Loftiss is in the house. Just a few months after moving from Orange County, Calif. to Boston, the former Radio City Rockette, TV personality and style/beauty expert (Good Day LA, e Steve Harvey Morning Show, e Doctors TV Show, e Insider) has charmed her way into our city's movers' and shakers' hearts. How? A killer smile and bigger-than- life (and likable) personality. She's making new friends as a spokesperson for brands, collaborating on all-things style with Fort Point-based Rue La La, and has plans even bolder than her fire engine red gown. Loftiss style: "My style is about not apologizing for who I am. My closet is full of statement pieces that start conversations. I'm blonde, tan, never met a stranger, always wanting to connect with people and nothing thrills me more than wearing bright colored clothing to introduce myself to the world." Shopping secrets: "I love to get dolled up at Neiman Marcus; find treasures that tell a story at Vintage Taste on Charles Street; and go online with Rue La La." Life approach: "My brand is all about everyday glam. Find little ways to feel fabulous in your everyday life." " N othing thrills me more than wearing brightly colored clothing to intro duce myself to the world . I am right at home in neon , leopard , sequins and a turban ." HAIR BY BRENNA CLAUSON/GREEN TANGERINE; MAKE UP BY KRISTEN MARINO