ML - Michigan Avenue

Michigan Avenue - 2017 - Issue 1 - Spring - Giuliana Rancic

Michigan Avenue - Niche Media - Michigan Avenue magazine is a luxury lifestyle magazine centered around Chicago’s finest people, events, fashion, health & beauty, fine dining & more!

Issue link:

Contents of this Issue


Page 25 of 139

24  MICHIGANAVEMAG.COM dan uslan from left: Reasons to celebrate! Ringing in the holiday season with Tragil Wade at Siena Tavern; and honoring the new incoming chairman of the Magnificent Mile Association, Rick Simon (left), along with famed restaurateur Phil Stefani at Harry Caray's River North. THE NEW YEAR can symbolize so much. To me, it's about embracing the unexpected. Why's that? After decades in publishing, I've learned to accept change in a sometimes erratic ecosystem. With each successive year, I've heard the familiar chorus of industry skeptics questioning the viability of traditional media in a digital-demand world. But here at Michigan Avenue, we've simply shrugged off that refrain: It shows in the ever-increasing page counts of our issues; the perennially growing number of partners we showcase at our events who choose us over the competition; and our increasingly trafficked digital and social platforms, which are updated daily with the latest, most compelling content. In fact, audience and brands alike have found that emerging technologies, new modes of content creation, and "can't buy" event experiences enhance the power and reach of legacy media—that the same experience and "secret sauce" found in the flagship Michigan Avenue product is equally enriching online and on social media. Proof that it remains as attractive as ever? The return of former cover star Giuliana Rancic. Beautifully garbed in Pamella Roland designs as well as Lester Lampert baubles and James & Sons jewels, the beautiful Chicagoan—whom we look forward to toasting with Beam Suntory later this season—has never looked more radiant. This is Giuliana's third appear- ance on the cover of Michigan Avenue, confirming what we, our community, and our valued partners (like Baird & Warner, Chicago Cut, Jameson Sotheby's International, Halsted Eye Boutique, LondonHouse Chicago, and Dr. Bill Yates) already knew: You just can't resist the modern magazine. Follow me on Twitter at @danuslan and on Facebook at LETTER FROM THE PRESIDENT AND PUBLISHER

Articles in this issue

Links on this page

Archives of this issue

view archives of ML - Michigan Avenue - Michigan Avenue - 2017 - Issue 1 - Spring - Giuliana Rancic