ML - Michigan Avenue

Michigan Avenue - 2016 - Issue 6 - Winter - Dwyane Wade

Michigan Avenue - Niche Media - Michigan Avenue magazine is a luxury lifestyle magazine centered around Chicago’s finest people, events, fashion, health & beauty, fine dining & more!

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PHOTOGRAPHY COURTESY OF @JENNIFERLAKE JENN LAKE | THE FASHIONISTA @jenniferlake In a sea of neutral palettes and faded aesthetics, Jenn Lake's wildly colorful Instagram account— starring the petite brunette modeling playful outfits against bold Chicago murals and walls—is, in her own words, "a great escape" into the world of street art and personal style. Having joined Instagram in early 2012, the fashion influencer now brightens the days of nearly 100,000 followers ("not users, I hate that word"), many of which have flocked to the account from her blog, Style Charade, which launched in the spring of 2015. The 34-year-old Glenview native now posts from Logan Square, where she balances being a #girlboss as the SVP at Zapwater Communicatons with "deliver[ing] a curated collection of colorful and bright content" on her vibrant feed. Tool of the trade: Canon 5D Mark III. Signature style: "Bright and cheerful, [and] at the end of the day really positive—trying to create content that makes you want to go back and take a second look."Insta-inspo: "I really like classic movies and trying to modernize that old Hollywood feel." Biggest challenge: "Patience, growing the channel in the right way. It's rewarding to watch my feed grow organically and authentically." Fave Instagram hack: "Planoly really helps me organize the photos to make sure there's a beautiful flow to the look." Must-snap spot: The Wabash Arts Corridor. Key to success: "You have to give to the community to get one—you can only truly be successful if you're commenting and encouraging others." For Jenn Lake's Chicago favorites, visit

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