Michigan Avenue - Niche Media - Michigan Avenue magazine is a luxury lifestyle magazine centered around Chicago’s finest people, events, fashion, health & beauty, fine dining & more!
Issue link: http://digital.greengale.com/i/753330
UNDER THE SURFACE ESCADA FOLDS FOUR DECADES OF HERITAGE INTO A MODERN RESORT COLLECTION THAT SHIMMERS IN SHADES OF WATER, SUN, AND SAND. BY BETSY F. PERRY While many fashion houses come and go or change direc- tion with each new in-house designer, Escada is approaching the grand age of 40 without losing sight of what makes it special in the eyes of its faithful followers, while simultaneously offering "classic cool" to seduce younger fans. "In fashion, reaching 40 years is a great accomplishment," says Escada's fashion director, Daniel Wingate, of the label's upcoming mile- stone. "It's an honor that so many women still love the brand and turn to Escada to make them feel beautiful." With that in mind, Escada has created a bright, vivacious resort collection laced with modern elements, but which, Wingate adds, translates the brand's heritage for today. Wingate turned to David Hockney's celebrated pool paintings—those modernist emblems of 1960s California cool—for his initial inspiration. Describing the collection as a "wink to the bygone era of famous swans like Babe Paley and Jackie Kennedy and the glamorous days of Hollywood," he embraced super-fresh colors with names like Melrose pink and Mimosa yellow, along with shades of blue (a particular Moments in the sun (CLOCKWISE FROM TOP LEFT): For its 2017 resort collection, Escada modeled a yellow frock after Kim Basinger's 1998 Oscar dress; the collection also includes coats and gowns in iridescent fabrics as well as metallic slides and kitten heels. PHOTOGRAPHY COURTESY OF ESCADA MICHIGANAVEMAG.COM 89 STYLE OF THE CIT Y