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62 BOSTONCOMMON-MAGAZINE.COM PHOTOGRAPHY BY WILL DAVIDSON (MODELS); COURTESY OF LANDS' END (DRESS) With the much- anticipated relaunch of its Canvas collection, Lands' End debuts new, globally influenced items (the fabrics are woven and the slim-trim tailoring is done in Italy) for a hipper clientele. "THIS NEW COLLECTION ALLOWS US TO REACH A YOUNGER, MORE FASHION- CONSCIOUS AUDIENCE." —FEDERICA MARCHIONNI "The Canvas by Lands' End collectio n is all about the freedom of artistic expression, individuality, and the creative spirit," says Lands' End's Michele Casper of the newly revived line, which features slimmer cuts and tailored offerings in daywear, swimwear, outerwear, and shoes for men and women. Notes Lands' End CEO Federica Marchionni, the former president of Dolce & Gabbana, fans of the brand have been clamoring for her to bring back MEANS TO AN END PREPPY POWERHOUSE LANDS' END RENEWS ITS CLASSIC CANVAS COLLECTION WITH A DISTINCTLY MODERN TWIST. BY JILL SIERACKI the Canvas series since she first joined the company in February 2015. "This new collection allows us the opportunity to reach an additional audience, younger and more fashion-conscious, with a strong desire to express their personal style," Marchionni says. "The line, inspired by the freedom of artistic expression, features a white label symboliz- ing the ability to personally create one's own canvas." Standouts from the online- only collection include stretchy slim pants in White Dahlia, made from a structured twill fabric woven in Italy, which pair perfectly with tops in lightweight cashmere, silk, or cotton linen in the season's popular blush. The hip cotton slub hoodie in nautical navy and red plus the chambray suit trousers are sure to be made-for-summer favorites for the guys. landsend.com . ALLOWS US TO MORE FASHION- STYLE LAUNCH