Austin Way Magazine - GreenGale Publishing - There is a place beyond the crowds, beyond the ropes, where dreams are realized and success is celebrated. You are invited.
Issue link: http://digital.greengale.com/i/557531
photography by tia hoberman Yousse was an award-winning creative executive with Young & Rubicam before becoming an independent writer and producer. He wrote this issue's Front Runner about his friend Freddie Steinmark (page 6). How did this biography come about? I never imagined I would write [this] book, even though Freddie and I were close friends and teammates…. But when an unauthorized biography about Freddie hit bookshelves in 2011, the Steinmark family was quite upset. Freddie's mother decided the only way her grandchil- dren would really know who Freddie was, was to have someone who truly knew him write his biography—with unrestricted access to the family and their archives. The result is my book, Freddie Steinmark: Faith, Family, Football, coauthored by Thomas Cryan, the Steinmark family's longtime legal counsel. What resonates about Freddie's story? Freddie has been gone for 44 years, yet the example he set continues to inspire. He demanded excellence of himself. He demonstrated that hard work and discipline pay off. He made you want to put your best foot forward; made you want to try harder; made you want to be the best person you could be. Bower Yousse writer ...without whom this issue would not have been possible