N O W
IN CHICAGO
N O W
IN AUSTIN
GAME ON Adelante means "ahead" in Spanish, but the Austin boutique's 25th
anniversary has owner Tricia Roberts—whose mother opened the original store in San Antonio
43 years ago—looking back. Roberts, a UT grad, opened the Austin location in 1992 and feels
she, the store and the city have grown together. "We work very hard to do what we do and have
a business that's still here despite all the city's changes," she says. Since its inception, Adelante
has nearly tripled in size, and it completed a stunning remodel last year with the help of designer
Claire Zinnecker. Every fall, the space is home to a healthy inventory of stylish and unexpected
burnt orange selections, perfect for football season, as well as handpicked gifts, clothing and
accessories. Starting Labor Day weekend, Roberts will bring an Airstream full of Longhorn-
inspired apparel and gifts to e Domain, making game-day dressing even easier for Austinites
up north. 1206 W. 38th St., Ste. 4104, 512.452.5322, adelanteaustin.com –Hannah Morrow
Claire Zinnecker
redesigned Adelante's
space last year.
PHOTO
BY
MOLLY
WINTERS
