29
1%
28%
IN-ROOM
HOTEL/RESORT
PLACEMENT
36%
TARGETED RETAILERS,
RESTAURANTS,
AND LUXURY
SERVICES
32%
EXCLUSIVE
ESTATE/HOME
DELIVERY
HIGH PROFILE EVENTS AND
PHILANTHROPIC DATABASES
3%
PREMIER IN-FLIGHT/IN-CAR
PLACEMENT
CALENDAR
ISSUE SPACE RESERVATION MATERIALS AVAILABLE
1 Spring January 9, 2017 January 16, 2017 February 20, 2017
2 Late Spring March 7, 2017 March 14, 2017 April 17, 2017
3 Summer May 8, 2017 May 15, 2017 June 16, 2017
4 Fall July 5, 2017 July 12, 2017 August 18, 2017
5 Late Fall August 22, 2017 August 29, 2017 October 2, 2017
6 Winter October 4, 2017 October 11, 2017 November 22, 2017
Six times a year, 50,000 copies of Philadelphia Style (audited by AAM) are printed and distributed
throughout Philadelphia, targeting affluent residents with the highest disposable income and spending power in the market.
Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, Philadelphia Style
is the ONLY magazine guaranteed to reach the sophisticated and affluent audience in Philadelphia.
RATES
PRINTED AND DISTRIBUTED: 50,000 AAM-AUDITED
AD SIZE 1X 3X 6X
Cover 2, Page 1 $30,800
Cover 4 $23,100
Cover 3 $16,950
Full Page Super Premium (1st 25%) $15,400 $13,850 $12,475
Full Page Premium (1st 50%) $11,550 $10,975 $9,350
Full Page Run of Book (Post 50%) $7,700 $7,325 $6,250
Spread Super Premium (1st 25%) $29,250 $26,325 $23,700
Spread Premium (1st 50%) $21,950 $20,850 $17,800
Spread Run of Book (Post 50%) $14,625 $13,900 $11,850
Half Page Run of Book $4,620 $4,400 $3,750
Quarter Page Run of Book (Post 50%) $3,080 $2,925 $2,495
• All rates are net
• Calendar, availability, and rates subject to
change based on strategic opportunities and
reader and market needs
For more information, contact:
John Colabelli, Publisher
jcolabelli@modernluxury.com
215.468.6670
Visit phillystylemag.com
Modern Luxury's distribution model is designed to ensure
we reach the most affluent and active consumers in each
of our markets. We invest significantly in independent
primary research as well as secondary data from multiple
research providers. Statistical information is gathered from
Claritas, part of the Nielsen Company, a world-leading
demographic research information and media compa-
ny. Claritas ensures access to consumers with household
incomes in excess of $200,000 and liquid assets of more
than $750,000. Demographic information is based on the
direct mail program. *Distribution subject to change based
on strategic opportunities and reader and market needs.
Distribution & Readership
READER LIFESTYLE AND BUYING POWER
Compared to the general population,
Philadelphia Style readers are:
4x more likely to drive a prestige luxury vehicle
2x more likely to belong to a private club
78% more likely to purchase high-end watches
Source: Nielsen Claritas Segmentation & Market Solutions and 2015 PRIZM.
HOUSEHOLD INCOME
99% $200,000+
60% $250,000+
GENDER
51% Female
49% Male
LIQUID ASSETS
99% $750,000+
93% $1 MILLION+
70% $2 MILLION+
AGE
46.6 Average