MODERN LUXURY Media Kit

MODERN LUXURY 2017 Media Kit

Detailed PDF templates and specifications for all of Niche Media's ad sizes and information on how to access the Online Ad Portal to submit ads online.

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17 26% 1% IN-ROOM HOTEL/RESORT PLACEMENT 51% TARGETED RETAILERS, RESTAURANTS, SALONS, SPAS, AND LUXURY SERVICES 20% EXCLUSIVE ESTATE/HOME DELIVERY PREMIER TRANSPORTATION 2% CAPITOL HILL AND EMBASSY Six times a year, 50,000 copies of Capitol File (audited by AAM) are printed and distributed throughout Washington DC, Virginia, and Maryland, targeting affluent residents with the highest disposable income and spending power in the market. Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, Capitol File is the ONLY magazine guaranteed to reach the sophisticated and affluent audience in the DC area. ISSUE SPACE RESERVATION MATERIALS AVAILABLE 1 Spring January 9, 2017 January 16, 2017 February 20, 2017 2 Late Spring March 7, 2017 March 14, 2017 April 17, 2017 3 Summer May 8, 2017 May 15, 2017 June 16, 2017 4 Fall July 5, 2017 July 12, 2017 August 18, 2017 5 Late Fall August 22, 2017 August 29, 2017 October 2, 2017 6 Winter October 4, 2017 October 11, 2017 November 22, 2017 CALENDAR RATES PRINTED AND DISTRIBUTED: 50,000 AAM-AUDITED AD SIZE 1X 3X 6X Cover 2, Page 1 $30,800 Cover 4 $23,100 Cover 3 $16,950 Full Page Super Premium (1st 25%) $15,400 $13,850 $12,475 Full Page Premium (1st 50%) $11,550 $10,975 $9,350 Full Page Run of Book (Post 50%) $7,700 $7,325 $6,250 Spread Super Premium (1st 25%) $29,250 $26,325 $23,700 Spread Premium (1st 50%) $21,950 $20,850 $17,800 Spread Run of Book (Post 50%) $14,625 $13,900 $11,850 Half Page Run of Book $4,620 $4,400 $3,750 Quarter Page Run of Book (Post 50%) $3,080 $2,925 $2,495 • All rates are net • Calendar, availability, and rates subject to change based on strategic opportunities and reader and market needs For more information, contact: Meredith Merrill, Publisher mmerrill@modernluxury.com 202.293.8592 Visit capitolfile-magazine.com Modern Luxury's distribution model is designed to ensure we reach the most affluent and active consumers in each of our markets. We invest significantly in independent primary research as well as secondary data from multiple research providers. Statistical information is gathered from Claritas, part of the Nielsen Company, a world-leading demographic research information and media compa- ny. Claritas ensures access to consumers with household incomes in excess of $200,000 and liquid assets of more than $750,000. Demographic information is based on the direct mail program. *Distribution subject to change based on strategic opportunities and reader and market needs. Distribution & Readership READER LIFESTYLE & BUYING POWER Capitol File readers: 63% Regularly drink imported wine 83% Say that they "really enjoy clothes shopping" 55% Try to eat gourmet food whenever they can 82% Will "pay anything when it comes to by health" 96% Say "it is important to keep young looking" 61% Regularly go to bars/nightclubs/dancing 79% Had a hotel stay lasting six or more nights in the past year Compared to the general population, Capitol File readers are: 2x more likely to have large stock holdings in their employer HOUSEHOLD INCOME 99% $200,000+ 56% $250,000+ GENDER 51% Female 49% Male LIQUID ASSETS 99% $1 MILLION+ 68% $2 MILLION+ AGE 43.1 Average Source: Nielsen Claritas Segmentation & Market Solutions and 2015 PRIZM.

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