ML - Modern Luxury Media Kit

MODERN LUXURY 2017 Media Kit

Detailed PDF templates and specifications for all of Niche Media's ad sizes and information on how to access the Online Ad Portal to submit ads online.

Issue link:

Contents of this Issue


Page 24 of 52

25 2% 25% IN-ROOM HOTEL/RESORT PLACEMENT 10% LUXURY CONDOMINIUMS 38% TARGETED RETAILERS, RESTAURANTS, AND LUXURY SERVICES 20% EXCLUSIVE ESTATE/HOME DELIVERY HIGH PROFILE SOCIETY EVENTS 5% PRIVATE AVIATION AND CAR SERVICE Six times a year, 65,000 copies of Michigan Avenue (audited by AAM) are printed and distributed throughout Chicago, targeting affluent residents and visitors with the highest disposable income and spending power in the market. Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, Michigan Avenue is the ONLY magazine guaranteed to reach the sophisticated and affluent audience in Chicago. CALENDAR ISSUE SPACE RESERVATION MATERIALS AVAILABLE 1 Spring January 9, 2017 January 16, 2017 February 20, 2017 2 Late Spring March 7, 2017 March 14, 2017 April 17, 2017 3 Summer May 8, 2017 May 15, 2017 June 16, 2017 4 Fall July 5, 2017 July 12, 2017 August 18, 2017 5 Late Fall August 22, 2017 August 29, 2017 October 2, 2017 6 Winter October 4, 2017 October 11, 2017 November 22, 2017 RATES PRINTED AND DISTRIBUTED: 65,000 AAM-AUDITED AD SIZE 1X 3X 6X Cover 2, Page 1 $40,000 Cover 4 $30,000 Cover 3 $22,000 Full Page Super Premium (1st 25%) $20,000 $18,000 $16,200 Full Page Premium (1st 50%) $15,000 $14,250 $12,150 Full Page Run of Book (Post 50%) $10,000 $9,500 $8,100 Spread Super Premium (1st 25%) $38,000 $34,200 $30,775 Spread Premium (1st 50%) $28,500 $27,075 $23,075 Spread Run of Book (Post 50%) $19,000 $18,050 $15,400 Half Page Run of Book $6,000 $5,700 $4,850 Quarter Page Run of Book (Post 50%) $4,000 $3,800 $3,250 • All rates are net • Calendar, availability, and rates subject to change based on strategic opportunities and reader and market needs For more information, contact: Dan Uslan, Publisher, 312.753.6201 Visit Modern Luxury's distribution model is designed to ensure we reach the most affluent and active consumers in each of our markets. We invest significantly in independent primary research as well as secondary data from multiple research providers. Statistical information is gathered from Claritas, part of the Nielsen Company, a world-leading demographic research information and media compa- ny. Claritas ensures access to consumers with household incomes in excess of $200,000 and liquid assets of more than $750,000. Demographic information is based on the direct mail program. *Distribution subject to change based on strategic opportunities and reader and market needs. Distribution & Readership READER LIFESTYLE & BUYING POWER Michigan Avenue readers: 86% Drink imported beer 71% Say "everything I wear is of the highest quality" Compared to the general population, Michigan Avenue readers are: 64% more likely to have purchased high-end watches in the past year 41% more likely to say "every season I buy the latest fashions" 60% more likely to own five or more vehicles 45% more likely to say that they prefer to drive luxury vehicles 38% more likely to own a boat 3x more likely to plan to purchase a new European luxury vehicle 2x as likely to belong to a business and/or country club 2x more likely to have taken two or more foreign travel trips in the past three years HOUSEHOLD INCOME 99% $200,000+ 62% $250,000+ GENDER 51% Female 49% Male LIQUID ASSETS 99% $1 MILLION+ 63% $2 MILLION+ AGE 42.3 Average Source: Nielsen Claritas Segmentation & Market Solutions and 2015 PRIZM.

Articles in this issue

Links on this page

Archives of this issue

view archives of ML - Modern Luxury Media Kit - MODERN LUXURY 2017 Media Kit