ML - Modern Luxury Media Kit

MODERN LUXURY 2017 Media Kit

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Page 12 of 52

13 Six times a year, 50,000 copies of Austin Way (audited by AAM) are printed and distributed, targeting affluent residents with the highest disposable income and spending power in the market. Austin Way is Modern Luxury's newest lifestyle publication in our luxury portfolio. The editorial reflects the unique voice of authentic and affluent Austin culture, covering the best in fashion, beauty, philanthropy, music, film, arts, culture, real estate, dining, imbibing, and events. Austin Way knows the pulse of Austin—the fastest growing city in the United States —and Austin Way is tapping into this exciting and prospering market at the right time, in the right places, and targeting the right audience. ISSUE SPACE RESERVATION MATERIALS AVAILABLE 1 Spring January 9, 2017 January 16, 2017 February 20, 2017 2 Late Spring March 7, 2017 March 14, 2017 April 17, 2017 3 Summer May 8, 2017 May 15, 2017 June 16, 2017 4 Fall July 5, 2017 July 12, 2017 August 18, 2017 5 Late Fall August 22, 2017 August 29, 2017 October 2, 2017 6 Winter October 4, 2017 October 11, 2017 November 22, 2017 CALENDAR AD SIZE 1X 3X 6X Cover 2, Page 1 $30,800 Cover 4 $23,100 Cover 3 $16,950 Full Page Super Premium (1st 25%) $15,400 $13,850 $12,475 Full Page Premium (1st 50%) $11,550 $10,975 $9,350 Full Page Run of Book (Post 50%) $7,700 $7,325 $6,250 Spread Super Premium (1st 25%) $29,250 $26,325 $23,700 Spread Premium (1st 50%) $21,950 $20,850 $17,800 Spread Run of Book (Post 50%) $14,625 $13,900 $11,850 Half Page Run of Book $4,620 $4,400 $3,750 Quarter Page Run of Book (Post 50%) $3,080 $2,925 $2,495 RATES PRINTED AND DISTRIBUTED: 50,000 AAM-AUDITED • All rates are net • Calendar, availability, and rates subject to change based on strategic opportunities and reader and market needs For more information, contact: Jackie Van Meter, Senior Account Director Visit MODERN LUXURY'S distribution model is designed to ensure we reach the most affluent and active consumers in each of our markets. We invest significantly in independent primary research as well as secondary data from multiple research providers. Statistical information is gathered from Claritas, part of the Nielsen Company, a world-leading demographic research information and media compa- ny. Claritas ensures access to consumers with household incomes in excess of $200,000 and liquid assets of more than $750,000. Demographic information is based on the direct mail program. *Distribution subject to change based on strategic opportunities and reader and market needs. Distribution & Readership READER LIFESTYLE & BUYING POWER Austin Way readers: 48% purchased fine jewelry in the past twelve months 97% will "pay more for a product that suits my image" 74% say "brand name is the best indication of quality" 67% more likely to have eaten at an upscale restaurant in the past 30 days Compared to the general population, Austin Way readers are: 4x more likely to drive a Luxury Prestige vehicle such as a Bentley, Aston Martin, or Jaguar. 2x more likely to own five or more automobiles 2x more likely to belong to a private club 2x more likely to have stayed at an upscale hotel in the past twelve months HOUSEHOLD INCOME 99% $200,000+ 56% $250,000+ GENDER 51% Female 49% Male LIQUID ASSETS 99% $750,000+ 88% $1 MILLION+ 49% $2 MILLION+ AGE 43.1 Average Source: Nielsen Claritas Segmentation & Market Solutions and 2015 PRIZM. 25% 18% IN-ROOM HOTEL/RESORT PLACEMENT 48% PREMIER AIRLINE CONCIERGE & TOWN CAR LUXURY MOTORCOACH PLACEMENT HIGH PROFILE PHILANTHROPIC EVENTS 2% 7% TARGETED RETAILERS, RESTAURANTS, SALONS, EVENT VENUES, DOCTOR AND LAW OFFICES DELIVERED TO LUXURY HOMES, HIGH-RISES AND ESTATES

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