ML - Austin Way

Austin Way - 2017 - Issue 2 - Late Spring - Brooklyn Decker

Austin Way Magazine - GreenGale Publishing - There is a place beyond the crowds, beyond the ropes, where dreams are realized and success is celebrated. You are invited.

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Page 82 of 107

Half store/half museum: A vintage Coors rodeo barrel and a photo of a Yeti-branded cowboy are all part of the interactive experience at the cooler company's new flagship. THE COOL FACTOR YETI KEEPS IT FRESH AT ITS NEW FLAGSHIP STORE AND EVENT SPACE. It's a space befitting one of Austin's coolest companies (literally). Yeti, the hip maker of premium coolers, opened its 8,000-square-foot flagship in late February on a prime corner just south of the Ann Richards Congress Avenue Bridge. It's more than a storeā€”it's an event space (with live music), a place to have a drink at the "Barrr" (the "a" in the sign goes out periodically), and a tribute to the spirit of innovation, with installations including Aaron Franklin's original backyard barbecue pit. Austin branding agency McGarrah Jessee commissioned local neon artist Evan Voyles to create three playful signs, and 11,000 beer bottle caps come together to form the Texas flag. Says Yeti CEO Matt Reintjes: "It's a gathering spot for locals and out-of-towners to enjoy a cold beer, listen to music, watch a film, or learn from a pro." And you can customize your cooler while you're at it. 220 S. Congress Ave., 512-640-7249; AUSTINWAY.COM 81 SCENE SOURCE: The WHERE TO EAT, DRINK, AND PL A Y IN AUSTIN...

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