ML - Austin Way

Austin Way - 2017 - Issue 1 - Spring - Spoon

Austin Way Magazine - GreenGale Publishing - There is a place beyond the crowds, beyond the ropes, where dreams are realized and success is celebrated. You are invited.

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Page 39 of 99

PHOTOGRAPHY BY MINTA MARIA The right look: As creative director for ByGeorge, Kristen Lee Cole (TOP) brings an editor's eye to both locations, including the Men's Shop at the Lamar flagship, by selecting standout pieces such as an electric blue suede Chloé Hudson Shoulder Bag (LEFT). THE ULTIMATE CURATOR BYGEORGE PREPARES ITS NEXT BIG MOVE UNDER THE WATCHFUL, IMPECCABLE EYE OF CREATIVE DIRECTOR RISTEN LEE COLE. BY HANNAH SHIH Beautifully attired in an ankle-length black dress at ByGeorge's flagship location, Kristen Lee Cole looks like the curator of an impossibly cool art gallery. And in many ways, she is. As creative director of the iconic high-end boutique, the Los Angeles transplant routinely travels to New York and Paris to make selections from high-end fashion houses (Celine, Balenciaga, Marni) as well as emerging and modern designers (Mansur Gavriel, Acne Studios, Outdoor Voices) for the Lamar flagship as well as its trendier sister on South Congress Avenue. Cole is also ready to help make ByGeorge, founded in 1979, one of the country's top boutiques: Plans are in the works to move the flagship to a larger space complete with a café and an expansion of lifestyle and home goods. Restaurateur Larry McGuire, who in 2015 purchased ByGeorge with his company, McGuire Moorman Hospitality, tapped Cole because of her success with trendy Los Angeles store TenOverSix, which she co-founded in 2008 as a fashion, art, and design concept; she now has a second location in Dallas and still serves as creative director and buyer for the store. "Working STYLE TASTEMAKER 38 AUSTINWAY.COM

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