ML - Vegas Magazine

Vegas - 2016 - Issue 6 - Winter - #INSTA-Vegas

Vegas Magazine - Niche Media - There is a place beyond the crowds, beyond the ropes, where dreams are realized and success is celebrated. You are invited.

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PHOTOGRAPHY COURTESY OF RESTORATION HARDWARE realistic and abstracted manner. Our consultants in the Design Atelier are there to understand how people can amplify their own space and even help them conceive a space that they might not be able to imagine on their own. In Vegas, the rooftop area seems particularly inspired because of our weather. We're excited to be in Las Vegas, and we've allocated more outdoor space here than to any other Gallery because we know that people love their outdoor spaces. We're trying to express who we are in the most authentic and dynamic way we can. I understand the idea of experiencing a space, but 60,000 square feet is really large! Where other retailers are shrinking, the physicality of our brand is really important. The more three-dimensional the experience, the deeper connec- tion a person can have. If you're selling commodities, this isn't so important. There's no need for a person to interact with a box of Tide laundry detergent before they buy it! How do you see the RH experience evolving? These new design galleries are in their very early states. There will be a whole floor dedicated to RH Modern—our new business in the last year. The vast majority of team members are interior designers or consultants with strong design backgrounds. Our design ethos is based on our belief that the most pleasing design is a reflection of human design, and we are helping people realize their own vision. . 106  VEGASMAGAZINE.COM from top: Pull up a stool and make some design decisions with RH's team of consultants; this fire pit faces Red Rock. "THE PHYSICALITY OF OUR BRAND IS REALLY IMPORTANT. THERE'S NO NEED FOR A PERSON TO INTERACT WITH A BOX OF TIDE LAUNDRY DETERGENT BEFORE THEY BUY IT!" —gary friedman from top: Customers are encouraged to relax and experience this outdoor furniture in its breezy environs; not just living room furniture—lie down for a bit of retail therapy! SPACE DEBUT

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