8
MODERN LUXURY READER INDEX
MARKET INDEX
NOTE: An index of 100 is average for the
market. For example, an index of 339 means
that Modern Luxury readers are 239 percent
more likely than the general market to drive a
prestige luxury car.
Source: Nielsen Claritas Segmentation & Market
Solutions and 2015 PRIZM. Demographic
information is based on the direct mail program.
Claritas is part of the Nielsen Company, a world-
leading demographic research information and
media company. Claritas ensures access to
consumers with household incomes in excess
of $200,000 and liquid assets of more than
$750,000. Demographic information is based
on the direct mail program.
99% OF OUR VERIFIED READERS HAVE INCOME-PRODUCING
ASSETS OF $750,000+
99% OF OUR VERIFIED READERS HAVE AN HHI OF $200,000+
OUR VERIFIED AUDIENCE IS UNISEX, WITH 78% OF OUR READERS
BETWEEN THE AGES OF 25 AND 54.
100
• Demographic information is subject to change based on strategic opportunities and reader and market needs.
USE A BROKER TO BUY/SELL
STOCKS
181
100
DRINK IMPORTED WINE, PREMIUM
BEER, OR PREMIUM CHAMPAGNE
159
100
218
DRIVE A PRESTIGE LUXURY VEHICLE
(Audi A8, Bentley, BMW 700-series,
Jaguar, Maybach, Mercedes-Benz, Rolls Royce)
305
100
TAKE DOMESTIC
SPA VACATIONS
204
BELONG TO A PRIVATE CLUB
100
PLAN TO REMODEL A HOME
143
100
PURCHASE LUXURY WATCHES
165
100
SHOP AT LUXURY RETAILERS
(Bloomingdale's, Macy's, Nordstrom,
Neiman Marcus, Saks Fifth Avenue)
100
178
DINE OUT MORE THAN
ONCE A WEEK
100
151
DRINK LIQUOR/SPIRITS
129
100
READERSHIP
